real estate agents
  • January 11, 2024
  • Reading time about 6 minutes

Having too much on the plate can impact productivity severely. That’s exactly the case with realtors doing business in a highly competitive market. A real estate agent has so much on their plate, i.e., keeping property listings up-to-date, setting up auctions, sending emails and other marketing initiatives, dealing with contingency clauses, and successfully closing the deals.

Automation isn’t a privilege but the need of the hour in the real estate space. More and more realtors are looking for real estate CRM, and real estate offers management platforms to automate their businesses to a great extent.

This blog will discuss what automation holds for realtors in 2024 and how it will benefit real estate agents.

What is Real Estate Automation?

Imagine bidding adieu to the hours spent on meticulous contract creation, data entry, and social media integration. Real estate automation bestows upon agents the gift of time. It’s liberation to focus on what truly matters—building authentic connections with clients and injecting that personalized touch into every interaction.

Real estate automation offers a strategic shift from manual labor to more efficient utilization of technological tools. It turns tasks such as mailing, automatic notifications, lead management, documentation, financial management, and transaction tracking into automated systems. Presently, many real estate agents are embracing technology, with team management and system automation tools leading the pack.

Interestingly, a lot more agents are contemplating the integration of automation into their processes. However, some agencies remain hesitant, citing reasons such as high costs, a shortage of tech talents, and an “if it isn’t broken, don’t fix it” culture toward existing legacy systems.

How will automation enhance the productivity of real estate agents in 2024?

Automation is the only way to achieve productivity and innovation. The three crucial dimensions of real estate automation are IDX/MLS integration, auction automation, and marketing and communication automation tools. These three elements are the backbone of real estate automation, changing the way properties are listed, transacted, and marketed.

Listing Automation

IDX and MLS integration in real estate has given a firm foothold to listing automation. This integration ensures the seamless sharing and updating of property listings across different platforms. Agents don’t need to update listings on each website manually. Instead, IDX/MLS integration makes sure that any changes made to a listing in one location reflect automatically across connected platforms. This saves time and reduces errors, ensuring potential clients get accurate and up-to-date information about the properties.

As we glide into 2024, the buzz around IDX and MLS integration in real estate is getting louder, and for good reason. Real estate pros are catching on to the magic of effortlessly sharing and updating property listings across platforms. It’s reducing the manual hassle of updating listings on every website. Agents love it because it’s not just a time-saver; it’s a game-changer that slashes the chances of slip-ups.

Why is everyone jumping on the IDX/MLS integration bandwagon? Well, it’s the perfect match for the real estate hustle. The ease and trustworthiness it brings to the table gel seamlessly with the lightning-fast pace of the market. In 2024, it’s not just a tech tool; it’s the secret sauce for boosting workflow efficiency, cranking up data accuracy, and giving potential buyers the lowdown on properties right when they need it. As the real estate world keeps evolving, IDX/MLS integration is staking its claim in shaping the future of how we manage property listings.

Auction Automation

Auction automation in real estate is reshaping the way properties change hands. Automated auction platforms are revolutionizing the entire auction process, from listing properties to bid management and closing. Real estate agents can reach a wider pool of audiences and attract bidders from every corner of the world. It offers bidders more transparency and makes the bidding process more accessible.

Sellers benefit from a wider reach as online auctions attract a global audience. Bidders, on the other hand, experience a more transparent and accessible bidding process. Automation ensures real-time updates, bid tracking, and secure transactions, enhancing the overall efficiency and accessibility of real estate auctions. A classic online auction software provides real-time updates, bid tracking mechanisms, and secure transactions to enhance the overall auction experience.

In 2024, as technology continues to impact the real estate industry, the demand for streamlined, tech-driven solutions like auction automation is expected to rise. The convenience, accessibility, and efficiency it brings to the auction process will encourage agents to invest in reliable classic online auction software.

Real Estate Marketing Automation

Automation emerges as a transformative force in real estate marketing. Marketing automation tools empower real estate professionals to seamlessly deploy precision-targeted campaigns. From email marketing and social media engagement to online advertising, these tools equip agents with the means to reach their intended audience. Automated workflows go beyond cultivating leads by delivering tailor-made content to prospective buyers, aligning with their preferences and behaviors. This saves time and guarantees that marketing strategies are astute, pertinent, and poised to yield high-quality leads.

Marketing automation tools will gain popularity as they will empower real estate professionals to achieve marketing targets with ease. The ease with which these tools facilitate the creation and execution of targeted campaigns, spanning email marketing, social media, and online advertising, positions them as indispensable assets for agents.

Catering to individual preferences is a must, and automated workflows are the secret behind real estate success. They pamper potential clients with content that suits their tastes and behaviors, setting the stage for success. With time being a precious commodity, marketing automation steps up, not just saving resources but also ensuring that efforts are spot-on, relevant, and all about snagging top-notch leads.

Zoom in on 2024, and the buzz around real estate marketing automation is no accident. It’s all about working smart, boosting efficiency, and keeping up with the tech-savvy crowd. As the industry dives deeper into the digital era, these automation tools are set to become every real estate professional’s sidekick, making impactful and result-driven marketing campaigns a breeze.

Communication Automation

Good communication is key when it comes to real estate success, and automation comes in handy while establishing good communication flow. It sends updates and reminders to clients and colleagues, making everything run more smoothly. As real estate deals keep coming, communication automation steps in to make sure everyone gets the information they need, right on time. It’s not just about client relationships; it also helps everything behind the scenes run smoothly.

In the fast-paced world of real estate, quick and efficient information sharing is a must. Communication automation makes sure professionals keep things flowing smoothly, building better relationships with clients and everyone else involved. Looking ahead to 2024, it’s clear that this tech tool will play an even bigger role, making real estate pros’ lives easier and customer experiences top-notch.

Boost your Productivity with Bidhom

If you are looking to give your real estate business a productivity boost this year, Bidhom is your best bet. Bidhom offers a comprehensive real estate offer management platform that takes care of your every automation need and saves you time. Connect with us today to learn more about how Bidhom can transform your real estate business.