Real Estate Business
  • December 14, 2023
  • Reading time about 6 minutes

The Internet has become the go-to hub for buyers, sellers, and auction enthusiasts. The shift towards digital platforms in the real estate space has given way to innovative solutions, with real estate offer management platforms, listing management platforms, and real estate auction software taking center stage. The real estate business that stand out during this digital revolution will be the ones that provide features that address agents’ and buyers’ pain points.

Businesses must go beyond the basics.

This blog will discuss the top features real estate agents and brokers must offer their potential clients.

Effortless Tour Scheduling

Here’s one common reality: everyone wants to save time and effort in this fast-paced world. Offering virtual or in-person property tours can make your real estate business an absolute favorite of potential clients.

Let’s say an interested buyer has shortlisted a property on your website, and due to a very tight schedule, he is unable to ask for a property tour. Such scenarios can only be tackled successfully when your real estate website has advanced features like ‘Schedule a virtual tour’. As a broker or agent, you can add significant value to the overall buyer experience.

What is this feature?

Scheduling a tour feature lets potential buyers explore properties in their own space and time, taking away the constraints of time and location. Whether it’s a physical walkthrough or a virtual tour from the comfort of one’s home, this feature allows potential clients to explore properties in a way that suits their preferences.

Benefits for Broker and Agent

· An Efficiency Boost

As a broker or agent, you can streamline your workflow by automating the tour scheduling process. This feature is time-saving, allowing you to focus on other crucial aspects of your business.

· Expanded Reach

Whether your potential client lives in Toronto or Arizona, virtual tours remove geographical barriers. This expanded reach can attract potential buyers who may not be able to attend in-person tours due to location constraints.

· Better Client Engagement

Your potential clients will engage with your listings more if you offer them tour options. This increased engagement leads to greater interest and, finally, a smoother lead conversion.

Value to Buyers

1. Saves Time: For busy individuals, scheduling a property tour at their convenience minimizes disruptions to their daily routines. Virtual tours save time and allow potential clients to explore more options in less time.

2. Personalization: When you consider what your potential clients might want, they already feel exclusive. As a real estate agent or broker, you enhance the buyer experience by making them feel seen, heard, and valued.

By including the “Schedule a Tour” feature in your real estate solutions, you can simplify property exploration for your potential clients. It also establishes you as a tech-savvy realtor who meets the needs of buyers with 100% commitment. It’s a win-win that enhances efficiency, expands market reach, and, most importantly, elevates the buyer’s journey in the competitive world of real estate.

Chat With Agent

It matters how prompt you are and how instantly you resolve the queries of your leads. “Chat with Agents” is one of the heroes features that facilitates quick and efficient communication and takes your buyers’ journey to the next level.

What is this feature?

By deploying this feature into your real estate platform, you can welcome seamless, real-time communication with your clients. Chat widgets are authentic communication methods that provide an immediate and direct line between clients and agents.

Benefits for Agents and Brokers

· Instant Engagement

You can promptly take action as soon as you get a lead. By engaging with a lead in real-time, you can build rapport and double the chances of lead conversion.

· Personalized Assistance

You can address the specific query of the client promptly through this feature. Their query can be regarding property details, preferences, or your process. As an agent, you can tailor your response to each query.

· Convenience for Clients

Instant communication is one of the most sought-after features. Buyers want instant replies when they seek information, want to schedule a meeting, or have doubts. This feature allows you to offer convenience to buyers in the best way possible.

Value to Buyers

1. Enhanced Accessibility: Your potential buyer can connect with you from any location at any time. Whether at home, work, or on the go, they can easily access the information they require.

2. Real-Time Updates: Buyers can get real-time updates on property availability, prices, and other relevant information. There’s an automatic credibility built when they experience this transparency.

Steller Videos and Photos

Nothing else captivates potential clients like visual content. By incorporating the “Videos and Photos” feature into your real estate offer management platform, agents and brokers can provide an immersive experience to potential clients.

What is this feature?

Agents can create compelling visual content to showcase properties. From high-quality photographs to engaging videos, this feature can turn a static listing into a vibrant presentation.

Benefits for Agents and Brokers

· Impressive Property Presentation

Visual content allows agents to showcase their listings in their best light. High-resolution photos and professionally edited videos create a compelling narrative, doubling the chances of deal closures.

· Better Engagement

Visuals are more engaging than written descriptions. This feature can help you capture the attention of your audience, encouraging longer interactions with listings and increasing the likelihood of inquiries.

· Differentiation in Marketing

The ability to offer visually stunning content sets you apart. This feature allows you to create a USP to attract more clients and stand out in a crowded real estate landscape.

Value to Buyers:

1. Immersive Experience: Videos and photos help buyers in their decision-making process. With the help of a comprehensive view, they can envision themselves in their potential new homes.

2. Increased confidence: The transparent representation of a listing builds the confidence of a buyer in a certain real estate business. They feel more confident about their decision.

3. Remote Decision-Making: For clients unable to physically visit properties, the “Videos and Photos” feature offers a valuable alternative. This remote accessibility ensures that clients can make informed decisions, regardless of their location.

Bidhom has it all!

If there’s one real estate auction software that offers these three hero features, it’s Bidhom. Bidhom is a leading real estate platform that empowers brokers and agents with advanced features. When you create an IDX real estate website with Bidhom, you say yes to the latest listings, multiple auction management, marketing excellence, and much more. Build a free website today and experience real estate excellence.