real estate farming
  • May 21, 2024
  • Reading time about 6 minutes

In the real estate sector, we know how important capturing as many leads as possible before your competitors is. The more people with genuine interest to buy or sell a property reach out to, the more likely you are to close the deal. Many real estate agents struggle to establish themselves as the go-to experts in their neighborhoods. This is because they cannot cultivate relationships and provide consistent value to the community.

In this article, we will learn about the amazing concept of real estate farming and the effective strategies that agents must follow for effortless real estate lead generation and growth of their businesses.

What is Real Estate Farming?

Generally speaking, farming is all about preparing the soil, selecting the desired seeds, applying manure, harvesting when the time comes, and storing the products for sale. Similarly, farming in real estate can be defined as a marketing approach used by many real estate agents to take care of their leads encouraging them to buy or sell property.

Farming in real estate involves several aspects such as sending direct emails to your prospects, knocking on doors, cold calling, mailing postcards as well as gifts, sharing real estate market insights, and placing ads. The main motive of this approach is to generate and nurture leads till they are ready to buy or sell properties.

Real Estate Farming Strategies to Increase Your Client Base

Known for bringing in high-quality leads in your target area, real estate farming is the best lead-generation method where you can capture around 30% of all sales within your scope giving you a chance to get a lifetime of reliable income.

Here are some of the most effective real estate farming strategies to boost client base-

· Pick the Right Neighbourhood

Ensure that you choose a preferred neighborhood to target. For real estate farming, the farm should include around 500 homes or less. The neighborhood you picked should have a good demand for housing with a solid turnover rate. It’s appropriate to choose an area that you have in-depth knowledge about, are familiar with and you have worked with before.

Becoming an expert agent in a location means you have to put yourself out there. This means you have to know as many people as possible rather than just relying on direct or digital marketing. Real estate professionals say that agents must go out and interact with people within those respective communities. Home sellers or buyers will rely on the person they know before the person they see advertised.

· In-depth planning to Deliver Value

Make sure that you deliver value to your firm area with the help of social media posts groups blogs newsletters market updates mailings etc. Rather than just focus on determining the best method to deliver value, you must also focus on what information you will be including and when are you planning to release your post and articles.

With a mix of research and trial and error, you can find out certain times that work best with your target audience. Once you discover when you are getting the best responses, you can create a calendar that helps you keep track in terms of sending out the content at the right time. Though you can use online platforms to give community members information on local events, news, and real estate, it is best to spend time on your farm as face-to-face interaction is one of the most valuable kinds of marketing.

· Keep Track of Your Leads

Another important aspect is to keep track of the leads you have generated through real estate farming. The leads generated through farming are different from the leads you have generated through website landing pages or other online lead-generating methods. This is because the lead generated from real estate framing is the result of your efforts to build genuine relationships with the people in your preferred area.

Once you have the leads, it is important to keep track of them and know where they are on the funnel. You must be able to determine the best time to reach out to your target audience via email text message or another form of communication. This can be done with the help of reliable real estate CRM for managing and tracking the leads with on-time replies and ensuring you follow up on communications. One of the best ways to market your real estate is through the help of a customized real estate website using templates and content that work best for your target audience and will help in driving traffic to the website.

· Always Stay Active & Start Delivering Value

After all the above steps that is choosing the farm area, coming up with a well-researched plan to deliver content, and setting up a real estate CRM, now is the time to put your plan into action. Unlike other marketing methods, real estate farming requires you to stay active in your communities by attending local events and doing a lot of networking.

Your plan must be long-term and based on building relationships that ensure that you provide potential clients with the pitch whenever the need arises. Real estate experts say that to become a pro agent, you must ensure that you are always connected to people in the area as this will help in increasing your customer base through word of mouth, which is the most powerful marketing.

Final Takeaways

As we can see, real estate farming is all about cultivating relationships with leads, which means it is not a quick process and agents cannot expect overnight success. However, results can unlock shortly and agents having expertise may even start seeing a return in the first three months.

Whether you are planning to bring in more genuine leads & grow your real estate business to become a successful agent in the local market with real estate framing, consider connecting with the experts at BidHom. Being a renowned Real Estate Auction Software, we can help boost your real estate business & generate leads to make you a professional agent in the local real estate market. You can book a demo session with them to learn more about how BidHom can take your business to new heights of success.