- January 26, 2024
- Reading time about 6 minutes
In a competitive real estate market, real estate agents must make use of well-planned marketing strategies to offer the right digital content and attract leads online. With the help of a well-crafted real estate lending page, you can create the right message to reach the right people at the right time. When you know your specific audience, you can create targeted pages to meet your expectations.
When someone clicks on your ad – whether it is for a real estate listing, platform, or services, this simply means that they are interested in your offer. All you need to do is take advantage of it and show them more of the same with a dedicated real estate landing page. In this blog, we will discuss how you can create the best real estate websites in USA with dedicated landing pages and promote listings for smarter lead generation.
Reasons to Invest in a Dedicated Real Estate Landing Page
With a motive to fulfill one specific conversion goal, a real estate landing page is created which is a dedicated web page separated from the rest of the website where leads can only access it by clicking on a link via email or an ad. When you are planning to win more genuine leads, build your mailing list or schedule bookings, real estate landing pages act as the best place to send your potential clients who click on your ad. As these landing pages are built exclusively to match your ad, it helps to drive conversions with the relevant CTAs.
Here are a few reasons that show how real estate brokerage websites built with dedicated landing pages help to convert and unlock immense benefits-
– Higher Impact on Targeted Audience
If your motive is to drive conversions, a landing page is more beneficial than any basic page on the website. For instance, let’s say someone clicks on your ad for an amazing villa and it takes them to your homepage, which can be disappointing for them as they were looking for more information about that particular ad. As a result, they bounce.
And that is where building a dedicated landing page that showcases details about that villa can help and increase your chance of closing the deal.
– Grow Mailing List
Make use of a simple lead generation form with an enticing offer on your landing page to help your business gather more contact information for potential leads, which will make it easier to follow up and nurture them into clients.
– Showcase Properties
On your landing page, you can highlight specific aspects of new builds, rental units, or your real estate services especially to target a specific audience. As landing pages are highly targeted and created around a single CTA, you can focus on adding details that will be appealing for most to a targeted group of visitors.
– Build a Sense of Urgency
Providing an exclusive sneak peek at upcoming property listings or early access to pre-construction floor plans can be a great way to make potential clients excited. Ensure that you plan real estate landing pages that present a time-sensitive offer, which wouldn’t make sense to feature on your homepage and doesn’t require you to update anywhere on your website.
– Review Campaign Results
Another good thing about using a landing page is that you can assess how effective your ads are and where your traffic is coming from & what percentage of them is converting. Measuring these metrics is not possible if you use a general listing site, but with a landing page, you can easily find out how well your ads are performing and help you focus more on the most effective channels.
Ways to Create Effective Real Estate Landing Pages
We have to ensure that you make the real estate landing page unique and match with the campaign motives by keeping the focus on a few aspects that are common in most of the effective landing page examples-
· Single Call to Action
One of the most important things that make the real estate landing page a success is a call to action (CTA) where you tell leads interested in your ad what to do next. Your CTA must support your conversion goal to generate leads & ensure that they are being redirected to a page where they get all their queries answered.
· High-Quality Visuals
Another thing is to attract visitors to the listing by using visual content that showcases beautifully what you want to sell. Whether it’s appealing images/videos of properties, virtual walkthroughs, or even GIFs, make sure that you offer high-impact visuals to gain their attention.
· Easy Language
Make sure that you use clear and easily understandable language to describe the property listing and make clients excited about the property by being transparent about your offer. Provide all details about the property precisely like cost, location, etc. to gain their trust.
· Duplicate Templates
Another thing to keep in mind while planning property landing pages is that you must promote multiple listings at a time using duplicate templates. Once the template is completed, duplicate it and choose another property listing as all the details can be adjusted on the page without much effort.
As we can see, creating beautiful real estate landing pages that convert is the key to achieving success & attracting genuine leads. If your business is struggling to win more leads, you need a well-planned landing page that answers all the questions every potential buyer has. Selling and buying homes is no small feat as it’s one of the biggest decisions ever made in their lifetime. That is why, realtors must provide potential buyers and sellers with the information they need to make the right decision.
BidHom is an all-in-one real estate platform that enables businesses to build IDX real estate websites with dedicated landing pages to capture more leads & ensure faster sales closures. Connect with our team today to build winning property landing pages catered to meet the needs of both buyers and sellers.