real estate website
  • February 16, 2024
  • Reading time about 6 minutes

With stiff competition in the real estate market, having a simple online business card is not enough. That is why, IDX integration is essential to transform your real estate websites into an effective sales tool enabling agents to get enhanced online effectiveness. In this blog, you can discover everything you need to know about IDX and the top features you should integrate into your real estate agent website to achieve more sale closures.

IDX (Internet Data Exchange) helps in displaying and exchanging website property listing information that allows agents to integrate MLS (Multiple Listing Services) data into their websites. Let’s find out what are the top IDX features that must be integrated into your real estate agent website to make it more successful.

Here are some of the main features offered by IDX integration that can enhance real estate websites-

1. Enhanced Property Search

A basic website can display the MLS listings that enable visitors of the website to search for property based on criteria like location, property type, pricing, etc. IDX integration comes with an advanced search filter allowing users to refine their search further with filters such as property features (garage, swimming area, etc.) built year, property size, and more.

This enables users to save their property searches and get notifications whenever new property listings that match their criteria are available. Having this property search feature on your website will not only attract more potential clients but also allow users to get desired property choices as they can explore properties virtually using an interactive map, helping the ones interested in specific neighborhoods or areas.

2. Display Sold Listings

Another benefit of using IDX integration is that it helps your website display sold listings, which are the records of properties that have been sold with a completed transaction process. When sold listings are displayed, users can access information about recently sold properties like sale prices helping them understand market trends and property values in the specific area.

Some of the main reasons to display sold listings on real estate websites are they help in decision-making for buyers and build trust and credibility as the website has a track record of delivering results. Apart from that, it also offers SEO benefits with consistent updates on your website that improve search engine rankings and boost visibility.

3. Simplify Real Estate Auctions

Having IDX integration on your website will not only attract new opportunities, generate leads, and close leads faster than the competitors but also help to get an all-new personalized experience to manage property auctions and sell properties with ease.

With the capability to list thousands of exclusive properties from online foreclosures to bank-owned, real estate agents can organise a seamless real estate auction process allowing participants to enjoy a transparent bidding process where they can bid on the property at the best possible pricing.

How IDX Features Can Benefit Your Real Estate Brokerage Website?

Adding IDX features to your real estate brokerage website offers many functionalities that can enhance the overall real estate website user experience. Some benefits are providing insights into the market from sold listings & smart search options that enable users to find ideal properties of their choices.

Listed below are some of the main benefits that can help both buyers and sellers in the real estate market-

– Higher User Registration

To take advantage of the IDX search, visitors need to register on the website which will allow them to access advanced features like saving searches, setting up property alerts & viewing detailed property information, etc.

– Lead Generation Forms

You can make use of the lead generation forms on your IDX website where you can offer resources like guides, market reports, etc. in exchange for visitors’ contact information and the same information can be sent to listing agents for follow-up.

– Automated Drip Email Campaigns

After capturing leads through IDX registration or forms, you can set up automated drip email campaigns that can help in nurturing leads over time by providing relevant content, property updates, and valuable market insights.

– Request More Info

IDX integration allows users to request more information or schedule visits for specific properties. These contact requests allow real estate agents to get direct leads who are genuinely interested in buying the properties.

– Analytics & Tracking Tools

Many IDX websites come with a wide range of analytics and tracking tools that can help in monitoring user behavior and identifying which properties they are interested in, thereby helping you customize follow-up strategies as per their specific requirements.

– Referrals & Social Sharing

If your real estate IDX website is user-friendly and offers a wide range of features, your visitors may be genuinely interested in sharing your website with their friends and family, leading to faster growth and a higher number of leads captured without a huge investment.

– Updated Listings

Another good thing about IDX real estate solutions is that they are designed to keep property listings fresh and up to date, which includes syncing with the MLS to reflect real-time changes.

Final Takeaways

After going through the blog, we can say that many people rely on online research for the sale or purchase of their property decisions. If you are a real professional who is looking for a way to increase sales and promote listings in a better way, IDX is the right solution. However, it is important to note that the decision to use an IDX depends clearly on your business model, goals, and the nature of the real estate activities you are planning to deliver. IDX integration can benefit most real estate professionals as it enables them to display up-to-date property listings.

If you don’t want to miss out on the opportunity to make real estate websites more successful with the right IDX features, connect with BidHom. We are an all-in-one real estate management software that enables businesses to bring in the necessary features and everything into their dedicated IDX Website for realtors. Book a demo today to see how you can scale your real estate business with the right expertise & IDX features.