- March 28, 2024
- Reading time about 6 minutes
Having a strong web presence is not only a choice but a must-have for every real estate business. Whether you are a struggling real estate agent or a thriving broker, you cannot ignore the internet when it comes to marketing your real estate services in 2024. With stiff competition in the real estate market, everybody is struggling to get traffic on their websites. But the main challenge is visitors often struggle with what they should do after they arrive on your website. That is why, it is important to have pages on your real estate website that give your visitors what they want- instantly without having to wait. Creating confusion and longer wait times may disappoint visitors, which can lead to the permanent loss of potential clients for your real estate business.
In this blog, we will learn how you can plan pages of real estate website perfectly to cater to the needs of your target audience and help you attract them for long-term association.
1. Home Page
Known as the front door of your business, the homepage is where your visitors will land when they google your business name. The homepage helps in signifying what you do enabling readers to get a clear and clean navigation to all your website rooms.
Ensure that you make use of high-resolution and bold images that reflect your brand image. The homepage should contain information like your name, logo, simple and clear page navigation, contact information, etc. to attract visitors & help in real estate lead generation.
2. Contact Us Page
You may wonder whether it is necessary to include a separate Contact Us page or not on the website. Yes, it is essential because it helps encourage visitors to fill out basic information like whether they are interested in buying, selling, or both.
Their information is sent directly to inbox allowing you to reply to your new potential leads more effectively. Also, you can ask the website visitors to tick a box and prove they are human cutting down on spam.
3. About Us Page
Another important page is the About Us Page which gives a detailed introduction of you & team, enabling visitors to get an idea of what it will be like to work with you. This also helps in giving information like how you started your real estate business and the regions where you are operating.
Real estate agents and brokers can give details of their work history and record of home sales along with personal details like interests, hobbies, & additional info helping buyers and sellers know you better and why they should work with you.
4. IDX Listing Pages
Buyers will search for their desired home and sellers would like to showcase their homes to attract buyers, which is why it is essential to include IDX search on the website.
You can customize IDX listing pages after analyzing the neighborhoods or regions where you have the most expertise and find out what kind of listing searches your target audience would like to see- historic homes, mid-century modern homes, or others.
5. Blog Page
Blog posts are something that helps to showcase your personality and market expertise, without pressuring website visitors to work with you. Instead, it acts like an invite to visitors giving them a chance to know you and connect with you for their real estate needs while building your business as a reliable local expert.
Submitting content or blogs regularly is the key to building consistent readerships like scheduling new posts every Wednesday and Friday. You can categorize to keep real estate-based updates for Wednesday and Friday for the content related to the new areas where you help people sell and buy.
6. Area & Community Page
Giving information to people who wish to buy and sell real estate in a particular location is a good idea especially helpful for those who are hoping to move to the new area.
This valuable resource acts like a guide to finding out about nearby localities like parks and recreation centers, or nearby businesses that make the neighborhood stand out.
7. Home Valuation Page
Another thing that the sellers might be interested to know is how much their house will be worth in today’s real estate market. As most of the real estate website will offer home valuation to sellers, you must make sure that you include more background and context around how the number is getting generated.
Even though it is not necessary to disclose everything, giving seller some idea about what’s happening in the market and how it relates to their home is essential.
8. Newsletter Sign-Up Page
You can set up a newsletter to share exclusive content with interested recipients & encourage them to visit your website. If you plan to send occasional market updates and timely information, the newsletter is the best for you.
Based on newsletter preferences, you can send information specific to their needs – buyers, sellers, or homeowners.
9. Testimonials Page
Another important page that can help in building trust with your clients is through reviews and testimonials, which will help to showcase that you understand what you are doing as an agent.
Learning about your success stories with different clients will help in encouraging new website visitors to try your service.
10. Sold Listings Record
Including sold listings is becoming an essential aspect of your real estate website as sellers will be more curious to learn what other homes you have helped in selling.
This will also give an idea about how many clients trusted you to sell their homes. You can include information like property details, closing dates, and list-to-sales prices.
Ensure that you regularly review your most popular web pages like listings, blog posts, and neighborhood guides & feature them on your homepage.
Closing Statement
After going through the blog, we know that every page on your real estate website signifies a clear purpose, which contributes to directing visitors into the sales funnel of prospects. This enables you to contact and nurture prospects based on their preferences and their specific stage in the home purchase and sale journey.
Having a well-executed IDX website for realtors with all the necessary web pages stated above is essential to get traffic to your website and attract more visitors. If you are planning to take your real estate website to the next level, connect with the experts of BidHom and build a dedicated website that can help unlock new opportunities with genuine lead generation and faster sale closures.
