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Generative AI in Real Estate: Revolution or Missed Opportunity?

The real estate industry is on the cusp of a major transformation, and the driver behind this change is generative AI (Gen AI). If you’ve been following the hype, you’ve probably heard a lot about how AI is set to revolutionize everything from customer service to investment strategies. But let’s get real. Is it truly a revolution, or are we on the verge of a missed opportunity? After all, real estate has been relatively slow in adopting new technology.